Focus Fusion Society 
I didn’t want to jump in before because there is real work being done here but you suggested…
...we have to start with creating “persona"s - what is the typical person looking for on our site. That will be another topic thread!
A topic that the whole community could get involved in.
When I did this sort of thing (pre-politics) I would start with a stakeholders map. There will be many different “typical person(s)” with very different needs.
For example those scientists doing similar research you have already identified as a separate group.
Who else has a stake in this. Potential license holders for the commercial product? Investors of course - large and small. Skeptics (“fusion is a pipe dream - prove me wrong” types). Competitors. Media. Who else?
They will all want some common features but will also want a path unique to them. (They may not get it of course - that’s part of the decision making process)
Looking forward to the thread on this.
Happy: Christmas/Posadas Navidenas/Yule/Litha/Ashura/Zarathosht Diso 
